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Found in Translation: How Language Shapes Our Lives and Transforms the World - Some reflections about Quality Assurance and Product Liability

26.11.2012

Nataly Kelly, together with  Jost Zetzsche, have published the work: “Found in Translation: How Language Shapes Our Lives and Transforms the World”, where they explore the way that translation shapes the world and discuss how translation and interpretation errors pose a huge risk and liability for organizations; among the several examples.

 They share the case of the  "$71 million dollar word", in which, the misinterpretation of one word by a bilingual staff member resulted in a young healthy man becoming quadriplegic, case followed by a $71 million  lawsuit against a large hospital.

This reading gives us a hint about the importance of selecting a professional Translation and Interpretation Service Provider.

Learn more about one of the authors, Nataly Kelly, her experiences in the Language Industry and worst case scenarios in this Google video posted in YouTube:
http://www.youtube.com/watch?feature=player_embedded&v=OJSogZiDJbs
  
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